The design for the OPPO Guangzhou Super Flagship Store reimagines the customer experience by seamlessly integrating OPPO’s design philosophy into both the facade and interior. Located in Zhengjia Plaza, the store features a modular tube facade inspired by bamboo and the OPPO logo. This bold design creates a recognisable visual identity while reflecting the brand’s connection to technology and craftsmanship. Inside, the ‘Urban Park’ concept shapes a borderless, interactive environment where meandering paths guide visitors through display zones, encouraging exploration and engagement with OPPO’s products.

The flagship store concept was driven by the idea of creating an Urban Park, conceiving a public place where people gather and meet. The intention was to provide a strong identity, character and iconic image for the store to enhance the people to stay longer and repeat visits by making a fun, enjoyable, entertaining experiential shopping experience while giving the visitors a desirable retail experience with strong interaction between the space and the products encouraging the experience trough the senses in different areas. The retail experience we want to achieve was influenced by different concepts:

PULSE OF EVOLUTION – INFINITE ECOLOGY - Being the measure of continual change and progress through tech milestones and new experiences, consider technology as the new nature and is in constant growth.

DISCOVERING NEW BEAUTY THRU TECHNOLOGY - Technology reveals new ways to perceive the world, it allows us to see and experience things otherwise incomprehensible

EXPERIENCE TIME - Technology changes how we perceive time, we can pause a moment and save it for a lifetime.

Achieving a fluid space in a smooth uninterrupted and dynamic way was one of the outstanding design values, creating an intuitive sequence of different areas where customers are able to experience and interact with the products through the senses.